P3 Production plans - amended-

this advert is a basic portrait poster that can also be used online as an advert.

the advert would also have a video to go with it.

Synopsis.
we have the name of the production company as the title leading the whole poster as that is the name of the production company. the poster is split directly down the middle to create a 50/50 split that will advertise both bands equally. the sides of the posters also have studio promotional shots of the respectieve artists to reprisent them both equally.

Production times.

January 10th - 13th  
Client sent us the draft of what they wanted and we sat down to make our 5 first ideas with concept hand drawn adverts that we sent to Richard Rose (manager of repeat records) to give us feedback

January 15th 
Received the feedback from the client on what they wanted from our 5 advert concepts, then we used the feedback to create 2 more developed designs. these 2 designs were made and planned with production plans for each of them. These 2 plans were then sent off to the client for more feedback

January 21st
Feedback received from the client again on what the final design should be, we took some aspects from both of the drafts to make one that the client liked.

January 22nd
Discussed a video advertising campaign to go with the print advert. we planned it and sent him the plans with the costs that would be with it.

January 24th
Client said he did not want to have a video advert to go alongside the print as the costs would be too high, we were also told the current advert design was good for that they needed

January 25th 
Final polish added to the advert to make it of printable quality and sent off to the client and his connections with the printers.

January 30th 
The advert was printed and ready to be sent out to be placed in the real world, at this time the bands also shared the advert on their Facebook and other social media pages, the adverts were also shared onto the repeat records website.

Recce Report

This Recce report is made for if we were to reshoot the assets of the band for our own uses. this will be done at LongRoad SFC in the studio. shoot would take 2-4 hours using the equipment that we can use form the college.


Time requirements
Poster - 3-4 weeks for the design, shorter or longer depending on how fast the client gets back to us with feedback.

January 10th - 13th  
Client sent us the draft of what they wanted and we sat down to make our 5 first ideas with concept hand drawn adverts that we sent to Richard Rose (manager of repeat records) to give us feedback

January 15th 
Received the feedback from the client on what they wanted from our 5 advert concepts, then we used the feedback to create 2 more developed designs. these 2 designs were made and planned with production plans for each of them. These 2 plans were then sent off to the client for more feedback

January 21st
Feedback received from the client again on what the final design should be, we took some aspects from both of the drafts to make one that the client liked.

January 22nd
Discussed a video advertising campaign to go with the print advert. we planned it and sent him the plans with the costs that would be with it.

January 24th
Client said he did not want to have a video advert to go alongside the print as the costs would be too high, we were also told the current advert design was good for that they needed

January 25th 
Final polish added to the advert to make it of printable quality and sent off to the client and his connections with the printers.

January 30th 
The advert was printed and ready to be sent out to be placed in the real world, at this time the bands also shared the advert on their Facebook and other social media pages, the adverts were also shared onto the repeat records website.

Target audience 

the target audience is people that will already be interested in this kind of music, for example repeat records focuses on a demographic between 15-30 and mostly male as their music varies from pop punk music to heavy metal. our advert will be focused on people that enjoy the softer genres of music as both gavin Chappell bates and horse party both have a soft rock genre that people people wont be into. i say that the adverts will be focused on people that already like the music genre because the bands are so small it is easier for them to find new listeners within their own genre. this is called a warm audience, someone who is aware of the area your product is in but doesnt know about you specifically. a cold audience is someone who has no idea about your area or you at all, for example someone who only listens to pop music or rap. a hot audience for an advert will be people that are already fans of your band or business. you can tell this advert isnt aimed at people that already know them because the advert aims to sell them as people too, by including pictures of the bands it helps us personalise with them more. The other evidence that this advert is set to a warm audience is because the quotes under the bands album covers describe reviews of their music, and people will usually only pay attention to a review if they don't know the band very well or at all. The last piece of evidence that this is aimed to a warm market is the colour scheme, the simple black and white colours represent a lot of posters in the same music genre, this will attract people that like that kind of music genre to maximise the amount of people that will appreciate the advert.

Risk assessment - 

Computer work -
I need to remember not to bring food or drink near the computer to risk damaging it.
Also make sure to take regular breaks from the computer so you don't damage your own eyesight.

Studio shooting - 

if we were to shoot the bands in a studio with lighting and expensive cameras then we would need to be sure that we didn't bring any food or drink into the studio to avoid damaging any equipment, then we would also need to make sure that any wires left on the ground were safe to walk near by fastening them to the floor with tape.

Video - shooting will take about a week for a good length video.
Video - editing can take anywhere between 4-5 weeks depending on the effects we decide to use in the video (effects will be used with the bands request)


Potential market position -
The adverts are designed to be seen in music venues and in record stores as the label is an independent one it has the opportunity to quickly gain popularity in the market and grow very fast.

Costs-

Printing posters (in color) - £100
20 hours of work into editing - £150
4 hours renting a studio for the photoshoot - £200
4 hours shooting the band - £200
Hiring out camera equipment for the shoot - £60 for 8 days

Second adcept - 

this adcept is to accompany the first poster and was designed to be a set of fliers that we would hand out to people on the streets.

Synopsis.
a two sided A6 set of fliers each with a studio promotional shot of the respective artist. the logos of the bands are in the centre of each side of the flier to make sure that they are the most noticed part of the advert.

His would also have a video to go with it if requested by client.

these images reprisent both sides of the flier to make sure to give both of the band the same amount of representation in the campaign. these would be a set of A6 fliers to be handed out with promotional shots of the artists to promote them.

Costs-

Printing posters (in color) - £100
20 hours of work into editing - £150
4 hours renting a studio for the photoshoot - £200
4 hours shooting the band - £200
Hiring out camera equipment for the shoot - £60 for 8 days

Potential market position -
The adverts are designed to be handed out to people outside

Location scouting

This Recce report is made for if we were to reshoot the assets of the band for our own uses. this will be done at LongRoad SFC in the studio. shoot would take 2-4 hours using the equipment that we can use form the college.

Target audience 

the target audience is people that will already be interested in this kind of music, for example repeat records focuses on a demographic between 15-30 and mostly male as their music varies from pop punk music to heavy metal. our advert will be focused on people that enjoy the softer genres of music as both gavin Chappell bates and horse party both have a soft rock genre that people people wont be into. i say that the adverts will be focused on people that already like the music genre because the bands are so small it is easier for them to find new listeners within their own genre. this is called a warm audience, someone who is aware of the area your product is in but doesnt know about you specifically. a cold audience is someone who has no idea about your area or you at all, for example someone who only listens to pop music or rap. a hot audience for an advert will be people that are already fans of your band or business. you can tell this advert isnt aimed at people that already know them because the advert aims to sell them as people too, by including pictures of the bands it helps us personalise with them more. The other evidence that this advert is set to a warm audience is because the quotes under the bands album covers describe reviews of their music, and people will usually only pay attention to a review if they don't know the band very well or at all. The last piece of evidence that this is aimed to a warm market is the colour scheme, the simple black and white colours represent a lot of posters in the same music genre, this will attract people that like that kind of music genre to maximise the amount of people that will appreciate the advert.

Risk assessment - 

Computer work -
I need to remember not to bring food or drink near the computer to risk damaging it.
Also make sure to take regular breaks from the computer so you don't damage your own eyesight.

Studio shooting - 

if we were to shoot the bands in a studio with lighting and expensive cameras then we would need to be sure that we didn't bring any food or drink into the studio to avoid damaging any equipment, then we would also need to make sure that any wires left on the ground were safe to walk near by fastening them to the floor with tape.


Time requirements

Poster - 3-4 weeks for the design, shorter or longer depending on how fast the client gets back to us with feedback.

Video - shooting will take about a week for a good length video.
Video - editing can take anywhere between 4-5 weeks depending on the effects we decide to use in the video (effects will be used with the bands request)