P2 Advertising plan

Aims of the production 

the aims of the production of this advert is to promote the band as people, this is because they are so small and not very well known yet, so it is important to promote them and show their faces to try and make people recognise them and increase their popularity. the advert campaign is also developed to sell their new album and also try and sell the 200 limited edition versions of the albums that are being printed on vinyl. we have a plan to integrate a video campaign with the video adverts that would be a short 30 seconds - 1 minute video that would include horse party and gavin Chappell bates together as a short interview about their new releases.

Production dates.

February 16th 

The posters were sent out and we hung them up around cambridgeshire and the surrounding areas, some went into record stores and cafes to make the most out of the adverts making sure to place them where the target audience will be.

February 20th

made new versions of the posters with 'out now!' instead of the release date to be reposted on the websites and Facebook pages of the bands to maximise use for little cost. these were not printed.

February 23rd

The albums came out and the adverts with 'out now!' were switched placed on the bands social network sites and the repeat records website to be shown for the next week.

Target audience 

the target audience is people that will already be interested in this kind of music, for example repeat records focuses on a demographic between 15-30 and mostly male as their music varies from pop punk music to heavy metal. our advert will be focused on people that enjoy the softer genres of music as both gavin Chappell bates and horse party both have a soft rock genre that people people wont be into. i say that the adverts will be focused on people that already like the music genre because the bands are so small it is easier for them to find new listeners within their own genre. this is called a warm audience, someone who is aware of the area your product is in but doesnt know about you specifically. a cold audience is someone who has no idea about your area or you at all, for example someone who only listens to pop music or rap. a hot audience for an advert will be people that are already fans of your band or business. you can tell this advert isnt aimed at people that already know them because the advert aims to sell them as people too, by including pictures of the bands it helps us personalise with them more. The other evidence that this advert is set to a warm audience is because the quotes under the bands album covers describe reviews of their music, and people will usually only pay attention to a review if they don't know the band very well or at all. The last piece of evidence that this is aimed to a warm market is the colour scheme, the simple black and white colours represent a lot of posters in the same music genre, this will attract people that like that kind of music genre to maximise the amount of people that will appreciate the advert.

Calendar events near the release - 

the posters were set out to be posted around the 16th of February to make sure that there is enough time for people to be aware of the advert but also not too expensive as we were working on a tight budget. the only events that were relevant that were happening around the time were some gigs at the junction near the cambridge train station, we attempted to get posters in there to add to the number of people that might see it because of the increased traffic at the time in the building. the junction also plays a lot of the music that horse party and gavin Chappell bates can fall under the same category, along with a lot of repeat records music.

Legal and ethical issues-

Source - https://www.cap.org.uk/Advertising-Codes/Non-Broadcast.aspx 

We need to make sure that any assets we use are all legal to use or are owned by us or the company. anything else that we use calls under copyright infringement and that would mean your advert is taken down by the ASA and you could be sued by the company that owns the rights to the image. the asa tend to try and make you correct the advert rather that attempting to punish you for it.

another considering is making sure the advert doesn't offend anyone, if an advert is designed in such a way to offend a large group of people then again, the ASA would have to step in if they receive complaints and the advert will be taken down.

The advert will be made sure to be placed in the right places to make sure we do not cause offence, these adverts will be distributed around record stores and places that appreciate that kind of culture. for example the advert may cause offence if we were to place it in a place of worship or on the side of a store even though the advert isnt offensive with its content.