P5 production plan

P5 Final design for the advert and production plan

link to the presentation we sent to richard rose:
http://www.slideshare.net/samclenaghan9/rr-presentation-to-client
Response to the presentation.

Richard told us that he loved the designs of the A4/A3 posters that we showed him and in emails that we showed him, and when we showed the designs to the 2 bands they said they liked the posters more than the smaller handouts because the colour that we used went better with the vibes of the bands and therefore would attract the right kind of people.

Risk assessment - 

Computer work -
I need to remember not to bring food or drink near the computer to risk damaging it.
Also make sure to take regular breaks from the computer so you don't damage your own eyesight.

Studio shooting - 

if we were to shoot the bands in a studio with lighting and expensive cameras then we would need to be sure that we didn't bring any food or drink into the studio to avoid damaging any equipment, then we would also need to make sure that any wires left on the ground were safe to walk near by fastening them to the floor with tape.

Calendar events near the release - 

the posters were set out to be posted around the 16th of February to make sure that there is enough time for people to be aware of the advert but also not too expensive as we were working on a tight budget. the only events that were relevant that were happening around the time were some gigs at the junction near the Cambridge train station, we attempted to get posters in there to add to the number of people that might see it because of the increased traffic at the time in the building. the junction also plays a lot of the music that horse party and Gavin Chappell bates can fall under the same category, along with a lot of repeat records music. we also had to make sure that the advert was done on a strict timeline as the albums were coming out on the 23rd of February and there was nothing we could do to stop that.

Dates of production and progress

January 10th - 13th  
Client sent us the draft of what they wanted and we sat down to make our 5 first ideas with concept hand drawn adverts that we sent to Richard Rose (manager of repeat records) to give us feedback

January 15th 
Received the feedback from the client on what they wanted from our 5 advert concepts, then we used the feedback to create 2 more developed designs. these 2 designs were made and planned with production plans for each of them. These 2 plans were then sent off to the client for more feedback

January 21st
Feedback received from the client again on what the final design should be, we took some aspects from both of the drafts to make one that the client liked.

January 22nd
Discussed a video advertising campaign to go with the print advert. we planned it and sent him the plans with the costs that would be with it.

January 24th
Client said he did not want to have a video advert to go alongside the print as the costs would be too high, we were also told the current advert design was good for that they needed

January 25th 
Final polish added to the advert to make it of printable quality and sent off to the client and his connections with the printers.

January 30th 
The advert was printed and ready to be sent out to be placed in the real world, at this time the bands also shared the advert on their Facebook and other social media pages, the adverts were also shared onto the repeat records website.

February 16th  -DAY OF RELEASE-
The posters were sent out and we hung them up around Cambridgeshire and the surrounding areas, some went into record stores and cafes to make the most out of the adverts making sure to place them where the target audience will be.

February 20th
made new versions of the posters with 'out now!' instead of the release date to be re-posted on the websites and Facebook pages of the bands to maximize use for little cost. these were not printed.

February 23rd -SECONDARY RELEASE-
The albums came out and the adverts with 'out now!' were switched placed on the bands social network sites and the repeat records website to be shown for the next week.

Personnel required for the advert
Photographer Adam Duffield - for the studio shots of the bands to be taken in the studio if we require it.
Editor  Sam Clenaghan - for the design of the advert in Photoshop and to tidy up the studio photos of needed.
Other personnel Adam Duffield and Sam clenaghan - other people can be used to help contact people that can help or by contacting stores to see if we can advertise in there.


Resources - 
Hardware -
laptop with enough power to run Photoshop
Software -
Adobe Photoshop CS6
Assets -
Photos of the bands and the logos from repeat records, also any themes or fonts they want us to use.

Costs -

Printing posters (in color) - £100
20 hours of work into editing and creating poster - £150
Possible studio costs - £50

Possible video advertisement costs if video advert is done
         - Filming in a studio £50
         - Camera hire £25
         - Editing time £50
         - Final video with labor costs £125

Legal and ethical issues-

We own the rights to use all of the logos/photos that have been used in the advert and so we should not face any legal backlash about the creation/distribution of this advert. the advert shouldn't have anything to offend anyone - by referring to the ASA website i can see that nothing in our advert should offend anyone as nothing is one sided, we're not giving any false information and the advert has no material that should be offending and we have the right to use all of the material in the advert as they were provided by the client themselves and the bands they represent. although the advert itself may not be offensive it would still be possible to cause offence with it if it were to be placed in the wrong areas. for example although this advert's content isn't offensive if the adverts were to be stuck to cars, shop windows or places of worship then there is a large chance that that will offend people as it is disrespectful to people's property. we can prevent these kind of issues by having predetermined places to put the posters, for example stores that are also familiar with the brand or places that are comfortable with the kind of product that we are advertising, like indie record shop Fopp. we had already arranged with the manager of the Cambridge store that we were going to put posters in there and they agreed, to not cause any offence.