P4 Feedback from client

link to the presentation we sent to richard rose:
http://www.slideshare.net/samclenaghan9/rr-presentation-to-client
Response to the presentation.

Richard told us that he loved the designs of the A4/A3 posters that we showed him and in emails that we showed him, and when we showed the designs to the 2 bands they said they liked the posters more than the smaller handouts because the colour that we used went better with the vibes of the bands and therefore would attract the right kind of people.

Richard told us that the colours of the text that we had used for the smaller postcards were a little too different and that if they were to use it they would both have to be the wine red that we used for Gavin's side of the postcard and the two bands also agreed with this.

Changes to make after feedback from richard:
 - Tone Down the drop shadow on the A4 poster
 - Change the colour of the font on the postcards
 - Get a higher resolution photo of the band, they should be able to send us one
 - Make the Repeat records logo bigger

Emails to/from richard rose:

Unit 1 powerpoint

A1 poster

P2 Advertising plan

Aims of the production 

the aims of the production of this advert is to promote the band as people, this is because they are so small and not very well known yet, so it is important to promote them and show their faces to try and make people recognise them and increase their popularity. the advert campaign is also developed to sell their new album and also try and sell the 200 limited edition versions of the albums that are being printed on vinyl. we have a plan to integrate a video campaign with the video adverts that would be a short 30 seconds - 1 minute video that would include horse party and gavin Chappell bates together as a short interview about their new releases.

Production dates.

February 16th 

The posters were sent out and we hung them up around cambridgeshire and the surrounding areas, some went into record stores and cafes to make the most out of the adverts making sure to place them where the target audience will be.

February 20th

made new versions of the posters with 'out now!' instead of the release date to be reposted on the websites and Facebook pages of the bands to maximise use for little cost. these were not printed.

February 23rd

The albums came out and the adverts with 'out now!' were switched placed on the bands social network sites and the repeat records website to be shown for the next week.

Target audience 

the target audience is people that will already be interested in this kind of music, for example repeat records focuses on a demographic between 15-30 and mostly male as their music varies from pop punk music to heavy metal. our advert will be focused on people that enjoy the softer genres of music as both gavin Chappell bates and horse party both have a soft rock genre that people people wont be into. i say that the adverts will be focused on people that already like the music genre because the bands are so small it is easier for them to find new listeners within their own genre. this is called a warm audience, someone who is aware of the area your product is in but doesnt know about you specifically. a cold audience is someone who has no idea about your area or you at all, for example someone who only listens to pop music or rap. a hot audience for an advert will be people that are already fans of your band or business. you can tell this advert isnt aimed at people that already know them because the advert aims to sell them as people too, by including pictures of the bands it helps us personalise with them more. The other evidence that this advert is set to a warm audience is because the quotes under the bands album covers describe reviews of their music, and people will usually only pay attention to a review if they don't know the band very well or at all. The last piece of evidence that this is aimed to a warm market is the colour scheme, the simple black and white colours represent a lot of posters in the same music genre, this will attract people that like that kind of music genre to maximise the amount of people that will appreciate the advert.

Calendar events near the release - 

the posters were set out to be posted around the 16th of February to make sure that there is enough time for people to be aware of the advert but also not too expensive as we were working on a tight budget. the only events that were relevant that were happening around the time were some gigs at the junction near the cambridge train station, we attempted to get posters in there to add to the number of people that might see it because of the increased traffic at the time in the building. the junction also plays a lot of the music that horse party and gavin Chappell bates can fall under the same category, along with a lot of repeat records music.

Legal and ethical issues-

Source - https://www.cap.org.uk/Advertising-Codes/Non-Broadcast.aspx 

We need to make sure that any assets we use are all legal to use or are owned by us or the company. anything else that we use calls under copyright infringement and that would mean your advert is taken down by the ASA and you could be sued by the company that owns the rights to the image. the asa tend to try and make you correct the advert rather that attempting to punish you for it.

another considering is making sure the advert doesn't offend anyone, if an advert is designed in such a way to offend a large group of people then again, the ASA would have to step in if they receive complaints and the advert will be taken down.

The advert will be made sure to be placed in the right places to make sure we do not cause offence, these adverts will be distributed around record stores and places that appreciate that kind of culture. for example the advert may cause offence if we were to place it in a place of worship or on the side of a store even though the advert isnt offensive with its content.

P5 production plan

P5 Final design for the advert and production plan

link to the presentation we sent to richard rose:
http://www.slideshare.net/samclenaghan9/rr-presentation-to-client
Response to the presentation.

Richard told us that he loved the designs of the A4/A3 posters that we showed him and in emails that we showed him, and when we showed the designs to the 2 bands they said they liked the posters more than the smaller handouts because the colour that we used went better with the vibes of the bands and therefore would attract the right kind of people.

Risk assessment - 

Computer work -
I need to remember not to bring food or drink near the computer to risk damaging it.
Also make sure to take regular breaks from the computer so you don't damage your own eyesight.

Studio shooting - 

if we were to shoot the bands in a studio with lighting and expensive cameras then we would need to be sure that we didn't bring any food or drink into the studio to avoid damaging any equipment, then we would also need to make sure that any wires left on the ground were safe to walk near by fastening them to the floor with tape.

Calendar events near the release - 

the posters were set out to be posted around the 16th of February to make sure that there is enough time for people to be aware of the advert but also not too expensive as we were working on a tight budget. the only events that were relevant that were happening around the time were some gigs at the junction near the Cambridge train station, we attempted to get posters in there to add to the number of people that might see it because of the increased traffic at the time in the building. the junction also plays a lot of the music that horse party and Gavin Chappell bates can fall under the same category, along with a lot of repeat records music. we also had to make sure that the advert was done on a strict timeline as the albums were coming out on the 23rd of February and there was nothing we could do to stop that.

Dates of production and progress

January 10th - 13th  
Client sent us the draft of what they wanted and we sat down to make our 5 first ideas with concept hand drawn adverts that we sent to Richard Rose (manager of repeat records) to give us feedback

January 15th 
Received the feedback from the client on what they wanted from our 5 advert concepts, then we used the feedback to create 2 more developed designs. these 2 designs were made and planned with production plans for each of them. These 2 plans were then sent off to the client for more feedback

January 21st
Feedback received from the client again on what the final design should be, we took some aspects from both of the drafts to make one that the client liked.

January 22nd
Discussed a video advertising campaign to go with the print advert. we planned it and sent him the plans with the costs that would be with it.

January 24th
Client said he did not want to have a video advert to go alongside the print as the costs would be too high, we were also told the current advert design was good for that they needed

January 25th 
Final polish added to the advert to make it of printable quality and sent off to the client and his connections with the printers.

January 30th 
The advert was printed and ready to be sent out to be placed in the real world, at this time the bands also shared the advert on their Facebook and other social media pages, the adverts were also shared onto the repeat records website.

February 16th  -DAY OF RELEASE-
The posters were sent out and we hung them up around Cambridgeshire and the surrounding areas, some went into record stores and cafes to make the most out of the adverts making sure to place them where the target audience will be.

February 20th
made new versions of the posters with 'out now!' instead of the release date to be re-posted on the websites and Facebook pages of the bands to maximize use for little cost. these were not printed.

February 23rd -SECONDARY RELEASE-
The albums came out and the adverts with 'out now!' were switched placed on the bands social network sites and the repeat records website to be shown for the next week.

Personnel required for the advert
Photographer Adam Duffield - for the studio shots of the bands to be taken in the studio if we require it.
Editor  Sam Clenaghan - for the design of the advert in Photoshop and to tidy up the studio photos of needed.
Other personnel Adam Duffield and Sam clenaghan - other people can be used to help contact people that can help or by contacting stores to see if we can advertise in there.


Resources - 
Hardware -
laptop with enough power to run Photoshop
Software -
Adobe Photoshop CS6
Assets -
Photos of the bands and the logos from repeat records, also any themes or fonts they want us to use.

Costs -

Printing posters (in color) - £100
20 hours of work into editing and creating poster - £150
Possible studio costs - £50

Possible video advertisement costs if video advert is done
         - Filming in a studio £50
         - Camera hire £25
         - Editing time £50
         - Final video with labor costs £125

Legal and ethical issues-

We own the rights to use all of the logos/photos that have been used in the advert and so we should not face any legal backlash about the creation/distribution of this advert. the advert shouldn't have anything to offend anyone - by referring to the ASA website i can see that nothing in our advert should offend anyone as nothing is one sided, we're not giving any false information and the advert has no material that should be offending and we have the right to use all of the material in the advert as they were provided by the client themselves and the bands they represent. although the advert itself may not be offensive it would still be possible to cause offence with it if it were to be placed in the wrong areas. for example although this advert's content isn't offensive if the adverts were to be stuck to cars, shop windows or places of worship then there is a large chance that that will offend people as it is disrespectful to people's property. we can prevent these kind of issues by having predetermined places to put the posters, for example stores that are also familiar with the brand or places that are comfortable with the kind of product that we are advertising, like indie record shop Fopp. we had already arranged with the manager of the Cambridge store that we were going to put posters in there and they agreed, to not cause any offence.

P3 Production plans - amended-

this advert is a basic portrait poster that can also be used online as an advert.

the advert would also have a video to go with it.

Synopsis.
we have the name of the production company as the title leading the whole poster as that is the name of the production company. the poster is split directly down the middle to create a 50/50 split that will advertise both bands equally. the sides of the posters also have studio promotional shots of the respectieve artists to reprisent them both equally.

Production times.

January 10th - 13th  
Client sent us the draft of what they wanted and we sat down to make our 5 first ideas with concept hand drawn adverts that we sent to Richard Rose (manager of repeat records) to give us feedback

January 15th 
Received the feedback from the client on what they wanted from our 5 advert concepts, then we used the feedback to create 2 more developed designs. these 2 designs were made and planned with production plans for each of them. These 2 plans were then sent off to the client for more feedback

January 21st
Feedback received from the client again on what the final design should be, we took some aspects from both of the drafts to make one that the client liked.

January 22nd
Discussed a video advertising campaign to go with the print advert. we planned it and sent him the plans with the costs that would be with it.

January 24th
Client said he did not want to have a video advert to go alongside the print as the costs would be too high, we were also told the current advert design was good for that they needed

January 25th 
Final polish added to the advert to make it of printable quality and sent off to the client and his connections with the printers.

January 30th 
The advert was printed and ready to be sent out to be placed in the real world, at this time the bands also shared the advert on their Facebook and other social media pages, the adverts were also shared onto the repeat records website.

Recce Report

This Recce report is made for if we were to reshoot the assets of the band for our own uses. this will be done at LongRoad SFC in the studio. shoot would take 2-4 hours using the equipment that we can use form the college.


Time requirements
Poster - 3-4 weeks for the design, shorter or longer depending on how fast the client gets back to us with feedback.

January 10th - 13th  
Client sent us the draft of what they wanted and we sat down to make our 5 first ideas with concept hand drawn adverts that we sent to Richard Rose (manager of repeat records) to give us feedback

January 15th 
Received the feedback from the client on what they wanted from our 5 advert concepts, then we used the feedback to create 2 more developed designs. these 2 designs were made and planned with production plans for each of them. These 2 plans were then sent off to the client for more feedback

January 21st
Feedback received from the client again on what the final design should be, we took some aspects from both of the drafts to make one that the client liked.

January 22nd
Discussed a video advertising campaign to go with the print advert. we planned it and sent him the plans with the costs that would be with it.

January 24th
Client said he did not want to have a video advert to go alongside the print as the costs would be too high, we were also told the current advert design was good for that they needed

January 25th 
Final polish added to the advert to make it of printable quality and sent off to the client and his connections with the printers.

January 30th 
The advert was printed and ready to be sent out to be placed in the real world, at this time the bands also shared the advert on their Facebook and other social media pages, the adverts were also shared onto the repeat records website.

Target audience 

the target audience is people that will already be interested in this kind of music, for example repeat records focuses on a demographic between 15-30 and mostly male as their music varies from pop punk music to heavy metal. our advert will be focused on people that enjoy the softer genres of music as both gavin Chappell bates and horse party both have a soft rock genre that people people wont be into. i say that the adverts will be focused on people that already like the music genre because the bands are so small it is easier for them to find new listeners within their own genre. this is called a warm audience, someone who is aware of the area your product is in but doesnt know about you specifically. a cold audience is someone who has no idea about your area or you at all, for example someone who only listens to pop music or rap. a hot audience for an advert will be people that are already fans of your band or business. you can tell this advert isnt aimed at people that already know them because the advert aims to sell them as people too, by including pictures of the bands it helps us personalise with them more. The other evidence that this advert is set to a warm audience is because the quotes under the bands album covers describe reviews of their music, and people will usually only pay attention to a review if they don't know the band very well or at all. The last piece of evidence that this is aimed to a warm market is the colour scheme, the simple black and white colours represent a lot of posters in the same music genre, this will attract people that like that kind of music genre to maximise the amount of people that will appreciate the advert.

Risk assessment - 

Computer work -
I need to remember not to bring food or drink near the computer to risk damaging it.
Also make sure to take regular breaks from the computer so you don't damage your own eyesight.

Studio shooting - 

if we were to shoot the bands in a studio with lighting and expensive cameras then we would need to be sure that we didn't bring any food or drink into the studio to avoid damaging any equipment, then we would also need to make sure that any wires left on the ground were safe to walk near by fastening them to the floor with tape.

Video - shooting will take about a week for a good length video.
Video - editing can take anywhere between 4-5 weeks depending on the effects we decide to use in the video (effects will be used with the bands request)


Potential market position -
The adverts are designed to be seen in music venues and in record stores as the label is an independent one it has the opportunity to quickly gain popularity in the market and grow very fast.

Costs-

Printing posters (in color) - £100
20 hours of work into editing - £150
4 hours renting a studio for the photoshoot - £200
4 hours shooting the band - £200
Hiring out camera equipment for the shoot - £60 for 8 days

Second adcept - 

this adcept is to accompany the first poster and was designed to be a set of fliers that we would hand out to people on the streets.

Synopsis.
a two sided A6 set of fliers each with a studio promotional shot of the respective artist. the logos of the bands are in the centre of each side of the flier to make sure that they are the most noticed part of the advert.

His would also have a video to go with it if requested by client.

these images reprisent both sides of the flier to make sure to give both of the band the same amount of representation in the campaign. these would be a set of A6 fliers to be handed out with promotional shots of the artists to promote them.

Costs-

Printing posters (in color) - £100
20 hours of work into editing - £150
4 hours renting a studio for the photoshoot - £200
4 hours shooting the band - £200
Hiring out camera equipment for the shoot - £60 for 8 days

Potential market position -
The adverts are designed to be handed out to people outside

Location scouting

This Recce report is made for if we were to reshoot the assets of the band for our own uses. this will be done at LongRoad SFC in the studio. shoot would take 2-4 hours using the equipment that we can use form the college.

Target audience 

the target audience is people that will already be interested in this kind of music, for example repeat records focuses on a demographic between 15-30 and mostly male as their music varies from pop punk music to heavy metal. our advert will be focused on people that enjoy the softer genres of music as both gavin Chappell bates and horse party both have a soft rock genre that people people wont be into. i say that the adverts will be focused on people that already like the music genre because the bands are so small it is easier for them to find new listeners within their own genre. this is called a warm audience, someone who is aware of the area your product is in but doesnt know about you specifically. a cold audience is someone who has no idea about your area or you at all, for example someone who only listens to pop music or rap. a hot audience for an advert will be people that are already fans of your band or business. you can tell this advert isnt aimed at people that already know them because the advert aims to sell them as people too, by including pictures of the bands it helps us personalise with them more. The other evidence that this advert is set to a warm audience is because the quotes under the bands album covers describe reviews of their music, and people will usually only pay attention to a review if they don't know the band very well or at all. The last piece of evidence that this is aimed to a warm market is the colour scheme, the simple black and white colours represent a lot of posters in the same music genre, this will attract people that like that kind of music genre to maximise the amount of people that will appreciate the advert.

Risk assessment - 

Computer work -
I need to remember not to bring food or drink near the computer to risk damaging it.
Also make sure to take regular breaks from the computer so you don't damage your own eyesight.

Studio shooting - 

if we were to shoot the bands in a studio with lighting and expensive cameras then we would need to be sure that we didn't bring any food or drink into the studio to avoid damaging any equipment, then we would also need to make sure that any wires left on the ground were safe to walk near by fastening them to the floor with tape.


Time requirements

Poster - 3-4 weeks for the design, shorter or longer depending on how fast the client gets back to us with feedback.

Video - shooting will take about a week for a good length video.
Video - editing can take anywhere between 4-5 weeks depending on the effects we decide to use in the video (effects will be used with the bands request)