Agency Profile

Bartle Bogle Hegarty

Bartle Bogle Hegart's ceo is currently Gwin Jones, he has been in the company for 27 years, however at the end of the year he will be stepping down to make way for Neil Munn.

 The company was started in 1982 by Sir John Hegarty, John Bartle, Sir Nigel Bogle, with their first office in london, england. they started by only doing print campaigns (their first being the "when the world zigs, zag" campaign for new black Levi jeans, the company later took the black sheep in the advert as their company image and the motto "when the world zigs, zag" as their own company motto, to account for the strange and new ways they do their ad campaigns.

'BBH's first major ad campaign, sporting the motto'

Products:
the BBH company make all sorts of ad campaigns for companies like AXE (or linx in the UK) and the guardian, their adverts are often different from what you would usually find in a company, with the ads being different and standing out above the rest, for example their 'Color prohibition' advert for Dulux.

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this advert shows us a world where color was banned, and an underground society use trucks to run around paint while being chased by police, similar to the old moonshiners when alcohol prohibition was a thing in the US. a can of paint finds it's way to a woman who is obviously embarrassed by her bland apartment after a paint bootlegger is caught, she paints her apartment a lovely shade of blue, and this encourages others to do the same, and she wins the heart of a man across the road from her.

the BBH is also responsible for the Guardian's world cup ad campaigns that played on the recent Fifa controversy to make adverts that poked fun of it, for example this advert advertising the guardian's coverage of the world cup and all the others that followed.

These adverts are a massive hint to the type of ads that the BBH love to do, they like making ads that will stick in people's minds, they achieve this by being very satirical and using comedy in their ads a lot.












Awards: the BBH has been voted Agency of the year 2 times in the Cannes Lions International Festival of Creativity, and they have also won 32 IPA effectiveness awards since 1988. in 2008 they won the IPA and APG effectiveness awards, the first agency to win both in a single year.
BBH also won campaign magazine UK's 'agency of the year' award in 1986, 1993, 2003, 2004, 2005, 2011 and 2012.

The BBH now have offices all over the world, in LA, New York, Brazil, London, Stockholm, Mumbai, Shanghai and Singapore.

In 2010, the BBH made £95million in total profit over the year, with another £27 coming from other companies they own.

The BBH are competing with the biggest and best ad companies out there, like WPP, Omnicom, Dentsu and Epsilon.