Advert Case Study

This is an advert made by the BBH advertising company, Bartle Bogle Hegarty.

this advert was made to show that the guardian were offering coverage of the world cup, blog posts and round up highlight shows on their website. the recent FIFA bribing controversy at the time made a great target to exploit for the ad campaign to make a bigger impact, for example, if this ad was released much later after the event then there is no way it would have done well

the ad includes a zoomed in corner of the Brazilian flag that represents the location of the world cup that the guardian are attempting to advertise that they are showing coverage of on their website.

the type of fonts used in the ad are very conservative and formal, expressing the serious nature of the ad. however, the text itself is rather comical with the shots they're taking at Fifa, making the joke more contrasting and funnier, .in my opinion this makes the ad stick a lot more and holds your attention.

the advert is targeted to people who are interested in the world cup that was happening when this ad came out in the newspapers and online. the kind of people that see the advert are the type of people that would be looking at this advert will most likely be affected by it, because the world cup is such a large event worldwide (funny that) then you can be sure that if they aren't interested, they'll know someone who is and that will help the ad be very successful.

the colors that the advert is using are representing of the Brazilian flag because the world cup at the time was held in brazil.

the ad was different from a usual BBH ad, or guardian ad, as it really pushed the boat out in terms of the humour that they used, the guardian is known for being more reserved, and never really going out and taking advantage of an event to make a joke.