Where was my chosen advert shown?

the ad i chose was a promotion for the guardians coverage of the 2014 world cup, the ads were shown on the guardian website. i assume the reasoning behind this is someone interested in the guardians coverage of something will already be looking on the website, meaning they're looking to appeal to a warm audience as apposed to trying to get a whole new audience. the reach of the ads were national as they were shown on the guardian website so they can be seen by anyone, but the overall audience of the guardian are also mostly from england, the benefit of this is like i said before, it means you're appealing to a warm audience already, so you know you're targeting the right people, for example the world cup here in the UK is massive, so having uk based AD's will be good for them as they're targeting their biggest audience.

the reaction to these ads were one of slight shock, the guardian isnt known for having a sense of humor, especially at someone else's expense, but the BBH made sure their ad would stick, and stick it did, because it was so unlike any of the guardians usual ads it did very well in its task to promote the world cup coverage.