Advert Development

The product we are advertising is the new albums coming out from Gavin Chappell-bates and horse party, we aim to make the records sell as much as they can and make the bands gain popularity on a bigger scene, the people that we are targeting are the warm audience, people already interested in Gavin or horse party or similar kinds of music, this is why the advert is styled to be very specific to the two artists. 

campaign schedule

 - Launch date: 05th/02/2015

The posters will be posted to the bands website on this date.

- Print Launch date: 10th/02/2015

the posters are to be printed and posted on this date.

AD campaign

This advert is made to advertise the release of two new albums, one by Horse Party, and one by Gavin Chappell-Bates, the adverts are hopefully going to be posted all around Cambridge and the surrounding areas for the most exposure, the poster will also have an online presence as we will all attempt to give it an internet presence to further the campaign.

Process of making the Landscape poster

 here we have the line of work i did to make the landscape poster for the album release. the versions and contents of each version are marked at the top corner for more info.

here we have my version one, we went with the idea that each artist should have their own side, this poster also contained the black background and white text combo that we ended up sticking with in the final product. 

 this second version changed what was on the final product, for example this one also had pictures of the artists next to the albums, to give them more character